BetterIt Workplace Chaplains Brand Strategy and Design

Corporate Chaplains is a Canadian non-profit organization focused on providing emergency crisis care and trauma support along with support for mental health and substance abuse issues for employees and their families.

Using brand strategy and design, our objective was to build to align all of the components of the Corporate Chaplains brand with the new direction. By pinpointing their value to employers across Canada, a solid positioning statement, and a new brand identity, we aimed to create a greater connection to their brand story and clients.